Cannabis Beverages: Boom or Bust?

What is the long-term potential for cannabis beverages, in both dispensaries and general retail?

First, it is important to understand the foundation of the cannabis industry. Through dispensaries alone, cannabis sales in the United States passed $17 billion in 2020 and are expected to top $21.7 billion this year, according to BDSA’s forecasts of legal cannabis sales. BDSA forecasts sales to reach $41.3 billion in 2026, the result of compound annual growth rate of 14%. Growth will be coming from both the opening of new markets and the expansion of existing markets.