Sales Enablement

Daily stock-out alerts, dispensary-level sales estimates, and prioritized go-get lists — so your team walks into every buyer meeting with a data-backed sell-in story.

Equips wholesale sales teams with the menu data to grow distribution, protect market share, and walk into every buyer meeting with a compelling sell-in story. Built for cannabis brands that need to move fasT across multiple Territories or markets, without wasting rep time on manual menu tracking.

Sales Enablement equips brands and distributors with the real-time data and insights from menu data needed to expand retail presence, optimize sales strategies, and drive revenue. No more manual tracking or advanced analytics required. Just clear, actionable intelligence.

Track stock-outs, pricing, product availability, sales, and velocity at the dispensary level. Prioritize high-impact opportunities, align territories, and automate reporting for quicker, more effective sales. Whether used on its own or alongside BDSA’s Retail Sales Tracking, Sales Enablement simplifies distribution and maximizes your market potential.

Expand Wholesale Distribution

See exactly where your brand has a presence — and where it doesn't. Identify high-value accounts you're missing by territory, and give your reps a prioritized go-get list to close the gaps.

Sharpen Your Sell-In Story

Walk into every buyer meeting knowing what's moving, what competitors are charging, and where your brand has the strongest velocity. Build data-backed pitches that give buyers a reason to say yes.

Defend Market Share

Monitor brand position, pricing, and availability across your competitive set at the dispensary level. Understand where you're winning shelf space — and where competitors are gaining ground.

Protect Revenue from Stockouts

Every day out of stock is revenue you can't recover. Track which accounts are low or have run out, how long they've been out, and the estimated sales at risk, so your team can act before a gap becomes a lost account.

Price Competitively

Know exactly what your products, and your competitors',are priced at across every dispensary in your territory, so you can spot where you're over-priced, where you have room to move, and how to position your sell-in to win the shelf.

BDSA Sales Enablement Product Details

BDSA Sales Enablement Capabilities

Identifying stock-outs is just the beginning. Offer your team a prioritized go-get list to focus and maximize sales efforts.

Utilize brand availability gaps, store sizing, category velocity and saturation to direct sales efforts. Better yet, use our automated Top Expansion Opportunity generator to do it for you.
Differentiate your strategy from that of your nearby competitors, through assortment, pricing, or a mix of the two.
Uncover strengths and weaknesses of competitive brands referencing pricing, velocity, and out-of-stock data to sell directly against them.

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Empower your sales team to address stock-outs and size lost opportunities.

Evaluate trending out-of-stock patterns of your own brand and your competitors by region or individual location, with the flexibility to view categories, brands, and products.
Assess demand planning based on historic out-of-stock trends by brand and product.
Track when your competition sells out or has restock issues

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Uncover critical indicators of brand strength and opportunities with key information such as pricing, markup, availability, and velocity.

For Retailers:

Identify new products to introduce based on strong or growing availability and velocity metrics.
Perform data-backed due diligence during the buying process.
Uncover average wholesale to retail markup.

For Brands:

Build detailed, data-backed “why my product/brand” sales stories to retailers.
Benchmark top performing, and up-and-coming competitive products.

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"The new Sales Enablement tools allow for a great level of detail when it comes to seeing in which stores our products are carried and where we are in/out of stock, but also it helps to illustrate where they are most successful (Availability, Velocity) and how they rank against competitors down to a format/size level, which is the level of granularity we need. When prioritizing sales efforts, it is useful to understand where we have the most untapped potential, whether by store location or by region – BDSA helps us to do that quickly and with the level of detail we need."

—Ry Prichard, Sr. Director of Product Marketing, Canopy Growth USA

"We leverage the detailed information in BDSA's Sales Enablement around inventory, distribution, velocity and price almost daily to refine our product assortment for our stores and our retail partners, pricing strategies, promotional events and our innovation pipeline. What sets BDSA’s offering apart is the seamless integration with their Retail Sales tracking data, which gives us a clear view of each product’s performance from the moment it is first added to a menu to when it is purchased by a shopper.”

—Allison Miller, VP Strategy and Insights, TerrAscend

Empower your sales team with BDSA Sales Enablement.

Daily stock-out alerts, dispensary-level sales estimates, and prioritized go-get lists — so your team walks into every buyer meeting with a data-backed sell-in story.