Identify white space, track trends, and launch with confidence

BDSA solves for Innovation

Work with BDSA to identify white space opportunity to build and optimize your innovation strategy. Customizable sales data and analytics solutions to ensure you can connect consumer wants and needs to actual sales and performance.

• Granular Retail Sales Data

  Category to brand to product to product attribute sales and trends—what is and is not selling in-market.

• Consumer and Shopper Target and Segment Creation

  Profile target consumers or shoppers unpacking who they are, what they care about, and how you might better solve for their needs.

• Drivers of Growth

  Identify the drivers of growth across categories, brands, products, and product attributes today and out five years to stay ahead of trends and innovate with excellence.

• Customized Innovation Solutions

  BDSA’s Professional Services team on-demand for deeper analytics such as driver analyses, consumer or shopper segmentations, store segmentations, and correlations.