Identify white space, track cannabis market trends, and launch with confidence

BDSA solves for Innovation

Work with BDSA to identify white space opportunity to build and optimize your innovation strategy with help of cannabis market trends. Customizable sales data and analytics solutions to ensure you can connect cannabis consumer wants and needs to actual sales and performance.

• Granular Cannabis Retail Sales Data

  Category to brand to product to product attribute sales and cannabis market trends—what is and is not selling in-market. Includes visibility to pack sizes, minor cannabinoids, concentrate inputs, flavors, strains, and more.

• Cannabis Buyer Persona – Consumer and Shopper Target and Segment Creation

  Profile target consumers or shoppers unpacking who they are, what they care about, and how you might better solve for their needs and identify white space opportunity by creating cannabis buyer personas.

• Drivers of Growth

  Identify the drivers of growth across markets and within baskets for categories, brands, products, and product attributes today and out five years to stay ahead of cannabis market trends and innovate with excellence.

• Customized Innovation Solutions

  BDSA’s Professional Services team on-demand for deeper analytics such as driver analyses, consumer or shopper segmentations, store segmentations, cross-purchasing, and correlations.