September 25, 2024
Exploring the tension between consumer data and brand narratives in cannabis marketing. In the cannabis industry, we’ve gotten comfortable spinning narratives about what consumers want—education on terpen...
Learn MoreSeptember 11, 2024
Arm your sales team with data-backed sales stories. Use sell-through, rank, velocity, and other metrics to increase your reach and penetration within your retailer accounts. In cannabis retail, a successful s...
Learn MoreSeptember 10, 2024
The 2018 Farm Bill did more than just legalize hemp—it ignited a transformation in the cannabinoid industry. With the legalization of low-THC hemp, a new wave of intoxicating hemp-derived products hit the mark...
Learn MoreAugust 29, 2024
Use your Total Addressable Market (TAM) to identify growth opportunities, make informed strategic decisions, and benchmark your brand’s market position against the competition. Cannabis brands looking to domi...
Learn MoreAugust 21, 2024
Just eight months after the legalization of adult-use cannabis, Ohio has already launched adult-use sales! Legal sales kicked off on August 6, 2024, with 98 retailers approved to sell cannabis for adult-use. Ohio'...
Learn MoreAugust 7, 2024
Despite ongoing industry headwinds, the cannabis industry is still growing rapidly, with BDSA forecasting that US cannabis retail sales will total more than $32 billion in 2024. While THC beverage market makes up...
Learn MoreJuly 15, 2024
Since the launch of adult-use sales in February 2023, Missouri has become one of the fastest-growing legal cannabis markets in the U.S. One of several Midwestern states that continued to grow its cannabi...
Learn MoreJuly 10, 2024
Unlocking Higher Profits through Strategic Product Management in the Cannabis Industry Cannabis brands are constantly seeking ways to boost revenue and enhance profitability. Two powerful strategies to ac...
Learn MoreJune 24, 2024
As competition intensifies, strategic pricing is essential for cannabis brands to maintain profitability and margins, capture market share, and drive sustainable growth. The cannabis market is crowded, co...
Learn MoreJune 24, 2024
In an industry more competitive than even, cannabis brands need to be able to stay nimble by implementing solutions to take advantage of the most accurate actionable data available. BDSA has been working hard to...
Learn MoreJune 24, 2024
When we think about holidays in the cannabis industry, days like 420 and Green Wednesday are always top of mind, as they bring a dramatic boost in sales that can be a boon for cannabis brands of all sizes. But t...
Learn MoreJune 21, 2024
After becoming the 24th state to legalize adult-use cannabis last November, the Buckeye State is now on the verge of launching adult-use sales. With Ohio forecast to be one of the fastest growing markets out to...
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