July 1st marked one of the most anticipated days of the year for the US cannabis industry. Maryland opened its adult-use market; driving the Northeast to be one of the strongest regional cannabis markets in the country. With wide retail availability and ample product offerings, Maryland market sales doubled in its first month of adult-use sales. Specifically, total sales reached $87MM in July 2023. As the Maryland adult-use market continues to gain steam, both local brands and multi-state giants stand to significantly increase their sales. BDSA Retail Sales Tracking spotlights that this is already occurring amongst the top five best-selling brands:
Based in Warwick – SunMed Growers has been a fixture of the Maryland cannabis market. It was one of the original 15 cultivators licensed in the state. Since their founding in 2015, SunMed Growers has steadily expanded their footprint in the Bay State. As a result, it was primed to deliver on the large adult-use market demand. From July to August 2023, the brand brought in $9.6MM in sales through the adult-use channel. 70% of that total came from flower sales, while 18% and 12% stemmed from pre-rolled and vape category respectively.
Founded in 2015 in Baltimore – Curio Wellness is another homegrown mainstay of the Maryland cannabis scene. Along with their own brand, Curio Wellness is well known for their exclusive partnership with a host of other well-known brands; such as Dixie, Fuzed, Mary’s Medicinals, and Smokiez Edibles. Curio was the number two best-selling brand in Maryland’s adult-use channel from July to August 2023. It delivered $9.2MM in adult-use sales. Of that total, 62% came from flower sales, while 19% stemmed from edible sales, 10% from pre-roll, and 9% from vape.
Emerging from the dynamic Washington D.C. cannabis scene – In 2019 District Cannabis entered the Maryland market. District Cannabis became the third best-selling brand in the Maryland adult-use market. From July to August, it brought in $6.5MM in adult-use sales. 71% of that came from flower sales, while pre-roll sales delivered 19% and vapes provided 9% of total adult-use sales.
A brand owned by the multistate giant Green Thumb Industries, Rythm has had a substantial presence in the Maryland market for years. From July to August 2023, the brand became the fourth best-selling brand in the Maryland adult-use market. It delivered $5.1MM in adult-use sales; 62% of which came from flower sales, while 36% and 2% came from vape and device sales.
gLeaf (aka Green Leaf Medical) is a Maryland-based brand largely focused on medical markets. It offers products in four markets: Maryland, Ohio, Pennsylvania, and Virginia. The brand also operates retail locations in all those markets, except for Pennsylvania. From July to August 2023, gLeaf’s Maryland adult-use sales brought in $4.9MM; 70% of which was driven by flower sales. While pre-rolls, vapes, and edibles delivered 13%, 12%, and 5% of said total sales.
Maryland adult-use is already off to a strong start. BDSA projects Maryland adult-use sales to reach $380MM, pushing total 2023 sales to $820MM. The state is projected to become a billion-dollar cannabis market next year! The market is anticipated to grow total sales to $1.3B by 2027.