Top 5 Best-Selling Cannabis Brands (Beverage) 2023

Summer is already scorching parts of the U.S., and many are looking for new ways to beat the heat this summer. For cannabis friendly states, a refreshing Cannabis-Infused Beverage is a fantastic go-to! The exciting Cannabis Beverage space is brimming with a huge number of brands and products that cater to a wide variety of consumer need states. 

Although the cannabis beverage space is small (e.g., in 2023, Beverages delivered 6% of total dollar Edible sales and < 1% of total legal sales), the brands in the space have delivered consistent sales and strong growth. There are five brands that have made an impact in the Beverage category, as the top 5 best-selling cannabis beverage brands across BDSA-tracked markets. 

2023: Top 5 Best-Selling Cannabis Brands (Beverage)

Source: BDSA Retail Sales Tracking, AZ, CA, CO, IL, MA, MD, MI, MO, NV, NJ, NY, OH, OR, PA. FY 2023 

Keef Cola 

BDSA data tracks Keef Cola as the number one best-selling beverage brand, across BDSA-tracked markets. The brand generated a whopping $31M in sales in 2023 across AZ, CA, CO, MO, NV, and OR.  

Keef Cola’s strong distribution played a significant role in delivering such impressive sales performance. With BDSA Menu Analytics, we can identify the magnitude of Keef Cola market distribution, showing the brand is present in 66% of adult-use retailers in Colorado, 93% of adult-use retailers in the Missouri, and competitive sales performance, showing that Keef Cola was the best-selling beverage brand in CO  and MO.  

Uncle Arnie’s 

A rising powerhouse of the California cannabis beverage market, Uncle Arnie’s was the number two best selling beverage brand in 2023. With a recent expansion into the Oregon market, Uncle Arnie’s brought in $16 million in beverage sales across Oregon and California in 2023.  

Cann  

Cann launched in the California market in 2018. The brand has quickly become a familiar brand in the cannabis beverage space. Cann has since developed a flavorful product portfolio of branded signature “social tonics” and expanded into new markets (e.g., AZ, IL, MA, and NV).   

With just five years in the Beverage market, Cann has conquered the number two title of best-selling cannabis beverage brand nationwide; delivering $14 million in cannabis Beverage sales in 2023.  

Tonic by Progressive Treatment Solutions 

Tonic, from Illinois-based Progressive Treatment Solutions (PTS) was the number four best-selling beverage brands across BDSA-tracked markets in 2023, with over $10 million in beverage sales for the year. The brand actively sells in three markets (AZ, IL, and MI).  

With strong distribution and good brand identity, the brand was Michigan’s second best-selling beverages (in dollar sales). The brand also boasts strong availability in neighboring Illinois, with BDSA Menu Analytics data showing that PTS non-carbonated drinks were available in 86% of Illinois adult-use retailers. 

Levia 

Moving east, we find our fifth best-selling cannabis beverage nationwide. Levia, a subsidiary brand of multi-state operator (MSO) Ayr, has a dominant presence in Massachusetts and recently entered the Nevada market. In 2023, Levia produced $9 million in sales across both markets.  

You might be wondering, how is that possible with distribution in only 2 states. Well, BDSA Menu Analytics shows that Levia carbonated drinks were available in 63% of Massachusetts adult-use retailers in 2023 and became the top selling beverage brand in Massachusetts with 43% of dollar beverage sales for the quarter. 

While the beverage category is far from being the largest in the ingestible space, infused beverages still have carved out a significant niche in legal cannabis markets. In cultivating brand awareness and building strong distribution, brands can leverage beverage offerings to see strong, consistent sales. 

Thirsty for more information on this exciting product category?