Strategies to Increase Extract Sales on 7/10
7/10 is the unofficial holiday of cannabis concentrates, designated as such by concentrate aficionados who saw that the date resembled “OIL” spelled backwards. With a careful, data-driven approach to assortment and pricing, your brand can drive significant revenue on 7/10.
Top Five Best-Selling Brands in the Ohio Medical Market
Ohio became the 24th state to legalize cannabis after 56% of voters said yes to adult-use on November 7, 2023. While rules for adult-use are pending until December 7, Ohio’s robust medical market and diverse brand landscape deserve more attention.
Using Price Tiers to Price Right in your Cannabis Market
With mature markets like California still struggling from two years of price compression, and emerging markets like New York struggling to compete on price with the illicit market, pricing presents a particularly difficult challenge to cannabis brands looking to boost revenue and gain market share.
From Hazy to Clear: Incorporating Data in your Cannabis Business
In today’s hyper-competitive cannabis landscape, a data-driven culture can make all the difference. Those who leverage data can confidently estimate the total addressable market, evaluate risk and opportunity, track performance, and execute against opportunities.
Fastest Growing Disposable Vape Brands
Between Q1 2022 and Q1 2024, disposable products grew their share of vape dollar sales by +92%, and the disposable category now makes up a 25% market share of vape sales across BDSA-tracked markets. With 56% of vape consumers citing ease of use and 44% citing convenience as their reasons for choosing vapes, disposable vapes are well positioned to meet vape consumers need states and are expected to see strong growth for years to come.
Maximizing 4/20 Success: Insights and Strategies for Cannabis Retailers and Brands
The essence of a winning 4/20 approach lies in the careful calibration of attractive discounts with genuine value, while not cutting deeply into costs. This can be achieved through strategic promotions for the potent, high-quality products this holiday shopper seeks. Reel in the shopper’s wandering eye with an attractive sale that doesn’t break the bank on margin.
St. Patrick’s Day Cannabis Sales: Capture More Sales with this Green Opportunity
In recent years, it’s not just beer and whiskey fueling St. Patrick’s Day festivities—cannabis has become a major player in the holiday rush.
Small Categories, Big Wins: How to Optimize Cannabis Retail for Valentine’s Day
Enduring the trials of price compression means embracing resilience, innovating strategically, and uncovering growth paths previously unseen. With a keen understanding of emerging trends, BDSA provides the guidance brands need to navigate these turbulent waters and emerge stronger, poised for a promising future.
Redefining Growth: Innovative Strategies for Cannabis Brands in a Price-Compressed Market
Enduring the trials of price compression means embracing resilience, innovating strategically, and uncovering growth paths previously unseen. With a keen understanding of emerging trends, BDSA provides the guidance brands need to navigate these turbulent waters and emerge stronger, poised for a promising future.
How to Maximize Cannabis Sales Leading up to Christmas
Despite a -20% decrease in total available shopping hours, the week leading up to Christmas day has shown incremental daily cannabis sales growth versus non-holidays weeks across all BDSA-Tracked markets for the last two years.