BDSA Cannabis Insights: 2025 Beverage Category Trends
BDSA reports that cannabis beverages, though comprising just about 1% of total cannabis sales, achieved $54.6 million in Q1 2025—a 15% YoY increase. Drinks dominate the category, with emerging markets like Michigan and Ohio driving growth, while mature markets such as Arizona and Colorado see declines. Top brands are consolidating market share.
The Battle of Data Versus the Story You Want to Tell: Framing Up Cannabis Industry Insights
Exploring the tension between consumer data and brand narratives in cannabis marketing.
Maximizing Sales Team Effectiveness in Cannabis Retail
Arm your sales team with data-backed sales stories. Use sell-through, rank, velocity, and other metrics to increase your reach and penetration within your retailer accounts.
BDSA Cannabis Insights: The Rise of Intoxicating Hemp Products and Their Impact on the Cannabis Market
With the legalization of low-THC hemp, a new wave of intoxicating hemp-derived products hit the market, disrupting the status quo and carving out a lucrative niche that sidesteps many of the challenges faced by the regulated cannabis industry.
How to Calculate Your Total Addressable Market in the Cannabis Industry
Use your Total Addressable Market (TAM) to identify growth opportunities, make informed strategic decisions, and benchmark your brand’s market position against the competition. Cannabis brands looking to dominate their market need more than just good products—they need to know how to find their Total Addressable Market (TAM). Cannabis-specific TAM is a market forecasting tool that […]
BDSA Brand Insights: Best-Selling Ohio Cannabis Brands
Just eight months after the legalization of adult-use cannabis, Ohio has already launched adult-use sales! Legal sales kicked off on August 6, 2024, with 98 retailers approved to sell cannabis for adult-use.
Top 5 Best-Selling Missouri Cannabis Brands
One of several Midwestern states that continued to grow its cannabis sales as mature cannabis markets stagnated, Missouri brought in $1.3B in total sales in 2023, with roughly $1B of this total coming from the fledgling adult-use channel. With the young adult-use market still seeing strong growth, Missouri’s cannabis market is expected to bring in $1.4B in total sales in 2024, and grow to $1.73B by 2028.
Maximizing Cannabis Brand Revenue through Product Mix Optimization and SKU Rationalization
As competition intensifies, strategic pricing is essential for cannabis brands to maintain profitability and margins, capture market share, and drive sustainable growth.
Pricing Optimization Tactics in Competitive Cannabis Markets
As competition intensifies, strategic pricing is essential for cannabis brands to maintain profitability and margins, capture market share, and drive sustainable growth.
BDSA Product Enhancements Offer Faster and More Accurate Data
In an industry more competitive than even, cannabis brands need to be able to stay nimble by implementing solutions to take advantage of the most accurate actionable data available. BDSA has been working hard to provide these data solutions that you need to stay on top of your cannabis market, and on July 2nd, BDSA will be rolling out the next evolution of our Retail Sales Tracking data solution, making it faster and more accurate.