Top Five Best-Selling Brands in the Maryland Adult-use Market
Maryland adult-use is still growing after its strong launch. BDSA projects Maryland adult-use sales to reach $795MM in 2024, pushing total sales to $1.07B.
Veteran-Owned Cannabis Retailers and Brands to Watch
Cannabis has helped many of these veterans get relief. In turn, veterans have played an important role in shaping the legal U.S. cannabis industry.
Targeting Medical Consumers to Make the Most of the Extract Market
Extracts may not be driving the bulk of cannabis sales, but BDSA Consumer Insights still show that a sizable segment of consumers report consuming extracts, and brands can still drive market share with a careful approach to the extract market. BDSA Retail Sales Tracking shows that extracts have held a significantly higher market share in medical channels, and medical consumers across adult-use and medical markets report consuming extracts at a higher rate.
BDSA Adds Ohio as 15th Retail Sales Tracking Market
BDSA has expanded Retail Sales Tracking & Menu Analytics to include the Ohio Medical market! In recent years, many have turned their focus to the booming Midwest; and for good reason. The Midwest markets have delivered exceptional performance. The Ohio Medical market is no exception. BDSA estimates that the Ohio Medical Program totaled $480 million last year and is on track to reach $520 million this year.
From Hazy to Clear: Incorporating Data in your Cannabis Business
In today’s hyper-competitive cannabis landscape, a data-driven culture can make all the difference. From day one, cannabis businesses should strive to incorporate data into operations to make more informed decisions, problem-solve effectively, and understand the cannabis consumer and what drives their purchase decisions.
What’s in Store for Legal Cannabis this Holiday Season?
When we take a close look at the biggest holidays for cannabis, there is much more to the picture than just cannabis-focused holidays like 420. In recent years, the Fall and Winter holiday seasons have grown to present some of the biggest opportunities for boosting sales.
Michigan and Midwest Regional Cannabis Industry Takes Center Stage at MJ Unpacked Detroit
October 10th marked the beginning of MJ Unpacked Detroit 2023, where the cannabis industry gathered at the Motorcity Casino Hotel for three days of insights-packed presentations, elevated exhibitions by brands, and cannabis-powered networking opportunities.
What Impact do Extracts have in the Current Cannabis Industry?
Extracts play a different role in the cannabis market compared to just a few years ago. While the category is dwarfed by other categories like flower and vape, savvy brands can still use extracts to build consumer loyalty and grow their sales.
Solving Consumer Needs with Product Innovation & Minor Cannabinoids
Minor Cannabinoids are a blessing to brands, manufactures, and retailers. It is a lever that each can use to communicate, engage, and market to consumers. Minor cannabinoids have become a tool to market mood & effect messaging directly to consumers, in a manner that they easily understand.
USD Sales Share Shift: The Power of Infused Pre-rolls & Solventless Concentrates
The pressure to price competitively and produce winning premium consumer-loved cannabis products is greater than ever, especially given the current state of the U.S. legal cannabis industry.
The state of the U.S. Legal cannabis industry may seem very doom and gloom, but it’s not. If anything, it’s an opportunity to strategically think outside the box, understand the needs of today’s modern U.S. consumer, and develop winning products that solve those needs. By leaning into rising product subcategories like infused pre-rolls and solventless concentrates, brands can grow their sales by appealing to a targeted set of consumers that seek out premium products and are willing to pay for quality.