Strain Dynamics in the California Cannabis Flower Market
As the legal cannabis industry has expanded across the country, branding and consumer facing information has become increasingly sophisticated. For example, consumers have now come to see brands in the edibles category leaning heavily into specific moods and effects labeling. However, in the flower category strain name remains the backbone of signaling the effect or […]
Do the Best-Selling MSO Brand Houses Dominate Mature Markets?
Cannabis markets have seen massive changes since the nascent days of legal cannabis. As markets have matured, the brand and retailer landscape has become increasingly dominated by large, multi-state operators (MSOs), especially in emerging markets and markets with more restrictive licensing. While independent, “home-grown” brands still see strong sales across many legal states, MSOs have […]
Missouri Debrief: Adult-Use Brings Massive Growth as Medical Experiences Expected Decline
Long known as the home of Mark Twain, Kansas City barbeque, and the boundless natural beauty of the Ozarks, Missouri has recently gained attention by having one of the hottest new cannabis markets in the country. Since the launch of adult-use sales on February 3, 2023, Missouri’s legal cannabis industry has seen massive growth, with […]
Demystifying the “Re-Up”: Top Consumer Insights on Replenishment
As the cannabis industry has grown and become more sophisticated, so has the cannabis consumer base. BDSA Consumer Insights data show that 50% of those in adult-use states report past six-month cannabis consumption, while 42% of those in medical-legal states report consuming cannabis in the past six months. Tools like BDSA’s Retail Sales Tracking and […]
Differences Between Medical and Adult-Use Cannabis Markets
Whether you’re looking to launch a new venture in the cannabis industry, or looking to expand to a new market, a careful consideration of market dynamics is a vital first step that everyone should take. Part of that consideration should include a detailed look at the different dynamics of medical markets and adult-use markets. Adult-use […]
East Coast and Global Markets Take Center Stage as Top Opportunities for Future Growth
2022 marked a dramatic change in legal cannabis, as an industry that has been characterized by massive year-over-year growth hit a major slowing of the growth. This left many questioning the future growth and opportunity size of the industry. BDSA’s newest Cannabis Market Forecast wave shows that the industry is still poised for huge growth, […]
BDSA Consumer Insights Overview: Consumer Participation Continues to Grow in Emerging Markets
There is much discussion around the legal cannabis market’s slowing growth, with single digit growth in 2022. However, BDSA’s cannabis industry forecast does continue to predict growth nation-wide, and BDSA’s most recent Consumer Insights data presents an optimistic picture of the industry’s prospects. The cannabis consumer landscape has continued to grow, and is more engaged […]
State of the New York Cannabis Market
After a year filled with anticipation and marked by repeated delays, the first adult-use cannabis sale in New York history was conducted on December 29, 2022, at Housing Works Cannabis Co. Housing Works reported strong sales in the final days of 2022, as just two legal retailers were operating in a city of roughly 6 […]
BDSA’s 2023 Cannabis Market Predictions
2022 was an eventful year in the cannabis industry, with exciting new legal markets opening, and macroeconomic conditions presenting new challenges to businesses across the industry. There’s no shortage of questions looking ahead, but BDSA has you covered with this fresh batch of Cannabis Market Predictions for 2023. 1.) Continued price compression and competition from […]
Pricing Compression in an Evolving Cannabis Market
With cannabis consumer participation higher than it’s ever been, and new legal markets opening every year, the cannabis industry remains one of the fastest growing and most dynamic industries worldwide. Still, ongoing challenges impacted growth in 2022, and the realities of a tough macro-economic climate plus growing pains in a maturing industry are creating a […]