Controversial Statement Alert: Most Cannabis Consumers Could be Classified as Stoners (based on consumption frequency and behavior)
A BDSA response to a recent MJ Brand Insights piece. While brands producing lower-THC products for the microdose consumer have seen a surge in popularity in recent years, heavier and more frequent cannabis consumers continue to be a driving force of cannabis sales and growth. BDSA’s Consumer Insights, cannabis consumer data work, proves that the […]
Five Non-Gummie Edible Brands to Watch in 2021
While gummie-focused brands are expected to maintain their commanding position in the edible space, the team at BDSA wanted to take this opportunity to highlight five exciting non-gummie brands to keep an eye on in 2021.
Vape Sales Rebound, but Still Lose Ground to Other Inhalables
Cannabis vapes had been the fastest growing product category in legal markets until late 2019, with total monthly sales across Arizona, California, Colorado, Nevada and Oregon growing from $64 million in January 2018 to almost $160 million by August 2019.
The ‘It’s Complicated’ Relationship between Cannabis and Alcohol
43% of alcohol consumers also consume cannabis An interesting interaction is evolving between beverage alcohol and cannabinoid products that is becoming an increasingly important issue for both alcohol and cannabis brands and retailers to watch as worldwide cannabis consumption grows. Growing acceptance and consumption of cannabis, consumption of both alcohol and cannabis and cannabis product […]
Gummies on the Rise: The Rapid Growth of the Most Popular Ingestible Cannabis Product
Infused gummies make up 84% of candy ingestible sales in 2020 While sales of ingestible cannabis have grown steadily in legal markets, candies have seen particularly strong sales, with infused gummies making up 84% of candy ingestible sales so far in 2020 across Arizona, California, Colorado, Nevada and Oregon. Overall gummy sales in these 5 […]
BDSA Consumer Research Identifies 10 Segments of Diverse Cannabis Consumers and Non-Consumers
Cannabis consumers are a diverse group, as clearly demonstrated by BDSA’s consumer research. At the highest level, BDSA divides respondents into:
Understanding the CBD Consumer
The popularity of CBD products has exploded in the U.S. in recent years, with sales in the U.S. cannabis dispensary channel alone rising from $8.4 million in May 2016 to $56.9 million in May 2020. And hemp-derived CBD products, containing less than 0.3% THC, are increasingly available via general retail channels, though CBD ingestibles are […]
California’s Cannabis Industry is Ready to Realize Its Full Potential
Inspired by the Cannabis Intelligence Briefing Series Report:
Top 10 Ways People Are Consuming Cannabis in 2019
How many products contain cannabis? Hundreds. Flower – of course – and pre-rolls. Vape pens and concentrates like shatter and Live Resin. Creams and massage oils. Chocolate chip cookies, coffee sodas, pills, strawberry taffy, powders for adding to hot tea or cold juice. Companies are rolling out myriad new products in pot-friendly states every week […]
Top 10 Ways People Are Consuming Cannabis in 2018
How many products contain cannabis? Hundreds. Flower – of course – and pre-rolls. Vape pens and concentrates like shatter and Live Resin. Creams and massage oils. Chocolate chip cookies, coffee sodas, pills, strawberry taffy, powders for adding to hot tea or cold juice. Companies are rolling out a myriad of new products in pot-friendly states […]