Which Cannabis Product Marketing Strategy Wins in Michigan?
Own One Category Or Diversify Since the start of adult-use sales in late 2019, Michigan has grown to become one of the most exciting cannabis markets in the nation. Over the past year, sales declined in other mature U.S. cannabis markets, due to marketplace changes (e.g., price compression, regulatory strain). However, Michigan experienced continued growth, […]
BDSA’s Holiday Product Review: Best Cannabis Stocking Stuffers, Big-Ticket Gifts, and Everything In Between
We all know someone who’s impossible to find gifts for when the holidays roll around. The person who “has everything”. The person who claims to “not want anything”. The person who knows exactly what they want but refuses to tell you because “haven’t you been paying attention to what I like anyways?” Have no fear! […]
EDIBLE BRANDS TO WATCH THIS HOLIDAY SEASON
For many, the holiday season marks a time of year when people loosen up their diets (and sometimes belts) to enjoy some well-earned sweet treats. For those of us in the cannabis industry, the week of Thanksgiving represents a huge sales opportunity for cannabis edibles, with BDSA Retail Sales Tracking data from California in 2021 […]
CPX22: Cannabis-Infused Food and Beverages by the Numbers
View the deck from the recent session BDSA presented at the Cannabis Products Exchange (CPX22) show in Denver, Colorado. The session covers the current state of the U.S. legal cannabis food and beverage market, interesting market trends, unique insights and expectations for 2022. U.S. legal cannabis market dynamics and opportunities Drivers of edibles purchasing decisions […]
Cannabis Moves Toward the Mainstream
Kelly Nielsen, VP of Insights & Analytics at BDSA, recently spoke at the New Product Conference, taking place September 13-14, 2021. Kelly discussed how the market for cannabis-infused foods and beverages continues to grow more diversified as more states pass legalization opening new markets every year. This brings a wide range of cannabis consumers into […]
Cannabis Category Performance Review: Surviving & Thriving
BDSA presented a session at the 2021 Wine & Weed Symposium, “Cannabis Category Review: Surviving & Thriving”. See the deck from the presentation which covers: Global & US cannabis sales Cannabis growth in 2021 2021 cannabis category share The evolution of the cannabis consumer Evolving US cannabis beverages The long-term impact of cannabis on the […]
Essential Cannabis Insights: Big Alcohol Driving Beverage Growth in the Canadian Cannabis Market
This article details the success of different notable Canadian cannabis beverage brands across the cannabis beverage market.
Quick Hits: 2020 Edibles in Review
Download an overview of 2020 Edibles statistics. Answers questions such as, “Does brand dominance exist?” and “Is CBD still a big thing?”
Insights into the Edibles Market
Join Jessica Lukas, Senior Vice President of Commercial Development, for the first installment of our three-part 2020 Holiday Season Webinar series: Eat, Drink and Be Merry. This presentation details the size of the growing edible sector, which edible product categories are rising to the top in legal markets, and what BDSA’s Consumer Insights data can tell us about the future growth potential for cannabis ingestibles.
Featuring special guests from leading companies in the cannabis edible market: Steve Johnson, Senior Leader of Coda Signature; Cameron Clark, CEO of Sunderstorm Brands; and Ryan Crandall, Chief Product Officer and SVP of Sales for MariMed.