Strain Dynamics in the California Cannabis Flower Market
As the legal cannabis industry has expanded across the country, branding and consumer facing information has become increasingly sophisticated. For example, consumers have now come to see brands in the edibles category leaning heavily into specific moods and effects labeling. However, in the flower category strain name remains the backbone of signaling the effect or […]
Do the Best-Selling MSO Brand Houses Dominate Mature Markets?
Cannabis markets have seen massive changes since the nascent days of legal cannabis. As markets have matured, the brand and retailer landscape has become increasingly dominated by large, multi-state operators (MSOs), especially in emerging markets and markets with more restrictive licensing. While independent, “home-grown” brands still see strong sales across many legal states, MSOs have […]