BDSA Brand Insights: Best-Selling Ohio Cannabis Brands

Just eight months after the legalization of adult-use cannabis, Ohio has already launched adult-use sales! Legal sales kicked off on August 6, 2024, with 98 retailers approved to sell cannabis for adult-use. Ohio’s medical market was already well-developed before the launch of adult-use sales, with 162 brands bringing a total of $120 million in Q2 2024.

The addition of adult-use brought a rapid increase in sales, with BDSA Retail Sales Tracking showing that incremental daily sales grew +97% on the first day of adult-use sales. Retail data from the first seven days of sales suggest that Ohio’s market will continue to expand, with sales from August 6 – August 12 totaling +105% more than the total in the last seven days of medical only sales. Adult-use is forecast to bring in $247 million in adult-use sales in 2024, bringing the annual sales total to $692 million, a +44% increase over 2023 annual sales.

Top Five Best-Selling Adult-Use Channel Brands in Ohio: First Week of Adult-Use Sales

1. Certified Cultivators

Certified Cultivators is a homegrown Ohio brand that was a top-performer in the states medical channel, and is already performing strongly in the adult-use channel. Offering a product mix of flower, vapes, edibles and extracts, the brand brought in a total of $1.6 million in adult-use channel sales in the first week of adult-use.

Flower makes up the largest chunk of the brand’s adult-use sales at (45%), followed by vape (31%) and edibles (19%). Menu Analytics data show especially high availability of the brand’s flower and distillate cartridge products. Certified Cultivators flower products are available at 83% of Ohio adult-use retailers, with a daily velocity of $820, while its distillate cartridges are available at 78% of retailers, with a daily velocity of $283.

2. Buckeye Relief

Ohio-based brand Buckeye Relief was the number two best-selling brand in the first week of adult-use sales. Selling a mix of flower, vape, extract, and edible products, Buckeye Relief brought in $855k in the first week of adult-use sales.

Flower brought in the largest share of retail sales for the brand in the first week of adult-use, with a 75% share of sales, followed by vape with a 17% share. Buckeye Relief’s flower products hold especially high availability of 87% in the adult-use channel, with an impressive daily velocity of $849, while their distillate cartridges hold a 54% availability with a daily velocity of $183.

3. Butterfly Effect

The flagship brand of vertically-integrated cultivator and processor GrowOH, Butterfly Effect was the number three best-selling adult-use brand in the first week of Ohio Adult Use sales. With sales across the flower, vape, edibles, extracts, topicals and sublinguals categories, Butterfly Effect sold $854k in adult-use cannabis.

Flower made up 49% of the brand’s adult-use sales, followed by vape with 21%, edibles with 15%, and extracts with 11%. Butterfly Effects flower products hold an availability of 86% in the adult-use channel, with a daily velocity of $508, while their oil cartridge products are available at 80% of retailers, with a daily velocity of $199.

4. Firelands Scientific

Another Ohio-based brand, Firelands Scientific was the number four best-selling brand in the first week of adult-use sales. With a product portfolio of flower, vapes, extracts, edibles, topicals and siblinguals, Firelands Scientific’s adult-use sales totaled $813k in the first week of adult-use.

The brands largest product categories by dollar share were vape (44% of retail sales) and flower (42% of retail sales). Firelands Scientific’s flower products hold an availability of 71% across adult-use retailers, with a daily velocity of $616, while the brands oil cartridges hold an availability of 73%, with a daily velocity of $526.

5. Klutch Cannabis

Homegrown Ohio brand Klutch Cannabis is a perennial powerhouse of the states medical market, consistently landing in the top five best-selling brand list with their diverse product portfolio of flower, concentrates, vapes and edibles. Klutch Cannabis sold a total of $715k in the adult-use channel in the first week of sales.

Flower brought in the largest share of the brands sales (49%) in the first week of adult-use, with vape bringing in the second largest share (36%). BDSA Menu Analytics show that their flower products are available in 63% of retailers with a daily velocity of $649, and their oil cartridge products are available at 68% of retailers with a daily velocity of $432.

Top Five Best-Selling Medical Cannabis Brands in Ohio: Q2 2024

1. Klutch Cannabis

Ohio-based Klutch Cannabis is a perennial powerhouse of the states medical market, consistently landing in the top five best-selling brand list with their diverse product portfolio of flower, concentrates, vapes and edibles. Klutch cannabis totaled $7.96 million in medical channel sales in Q2 2024.

2. Certified Cultivators

Certified Cultivators Ohio medical channel sales totaled $7.7 million in Q2 2024, making the brand our number two best-seller in Q2 2024.

3. Butterfly Effect

The flagship brand of vertically integrated cultivator and processor GrowOH, Butterfly Effect claimed the number three spot on our best-selling brand list. With sales across the flower, vape, edibles, extracts, topicals and sublinguals categories, Butterfly Effect Ohio medical sales totaled $6.6 million in Q2 2024.

4. Firelands Scientific

Another Ohio-based brand, Firelands Scientific was the number four best-selling brand in Q2 2024, with a product portfolio of flower, vapes, extracts, edibles, topicals and siblinguals. Firelands Scientific sold $5.3 million in Ohio’s medical market in Q2 2024.

5. Buckeye Relief

Ohio local brand Buckeye Relief takes our number five spot in the best-selling brand list for Q2 2024. Selling a mix of flower, vape, extract, and edible products, Buckeye Relief sold $4.8 million in Ohio’s medical channel in Q2 2024.

With a diverse brand landscape and engaged consumer base, Ohio is on track to be one of the fastest growing cannabis markets in the coming years. BDSA forecasts Ohio to bring in $692 million in total sales in 2024, a total that is expected to grow to $2.08 billion by 2028, with $1.87 billion of this total coming from adult-use sales.

Need more actionable cannabis insights to help your brand drive revenue and gain market share? Check out our recent blog on how to use SKU optimization to grow revenue. Want to learn more about BDSA? Reach out to request a demo.