Top 5 Best-Selling Missouri Cannabis Brands

Since the launch of adult-use sales in February 2023, Missouri has become one of the fastest-growing legal cannabis markets in the U.S. One of several Midwestern states that continued to grow its cannabis sales as mature cannabis markets stagnated, Missouri brought in $1.3B in total sales in 2023, with roughly $1B of this total coming from the fledgling adult-use channel. With the young adult-use market still seeing strong growth, Missouri’s cannabis market is expected to bring in $1.4B in total sales in 2024, and grow to $1.73B by 2028.

Missouri’s Top Five Best-Selling Brands in Q2 2024

Good Day Farm
Codes
Illicit Gardens
Elevate
Proper Cannabis

Good Day Farm: The best-selling brand in Missouri by dollar sales in Q2 2024, Good Day Farm has continued to grow their market share with their product portfolio of flower, extract, edible, vape, and pre-roll products. Good Day Farm brought in $27M in total sales for Q2 2024 in Missouri, a +134% increase over their sales total from Q2 2023.

Codes: A rising homegrown brand, Codes has rapidly grown their sales since the launch of adult-use in Missouri. With a product portfolio of flower, pre-rolls, edibles and vapes, Codes brought in $23M in total sales in Q2 2024, landing them the number two best-seller spot on our list.

Illicit Gardens: Boasting a quiver of products including flower, prerolled joints, dabbable, vapes, edibles, and tinctures, Illicit Gardens has made a strong showing in the Missouri adult-use market so far. With Q2 2024 sales totaling $18.5M, Illicit Gardens was the number three best-selling cannabis brand in the state for the quarter.

Elevate: A consistent top performer in the Missouri adult-use space, Elevate offers a portfolio of flower, extract, and vape products. In Q2 2024, Elevate brought in $14.5M in total sales in Missouri, a 26% increase over the brands Q2 2023 sales total.

Proper Cannabis: The number five best-selling brand in Missouri by dollar sales in Q2 2024, Proper Cannabis has secured a strong foothold in the market with their product portfolio of flower and concentrate products. With several top performing flower and premium concentrate products, Proper Cannabis brought in $13M in total sales in Q2 2024.

Need more cannabis industry insights? Check out our most recent blog on Pricing Optimization Tactics in Competitive Cannabis Markets. Want to learn more about BDSA services? Reach out to request a demo.