BDSA Consumer Research Identifies 10 Segments of Diverse Cannabis Consumers and Non-Consumers

Cannabis consumers are a diverse group, as clearly demonstrated by BDSA’s consumer research. At the highest level, BDSA divides respondents into:
Understanding the CBD Consumer

The popularity of CBD products has exploded in the U.S. in recent years, with sales in the U.S. cannabis dispensary channel alone rising from $8.4 million in May 2016 to $56.9 million in May 2020. And hemp-derived CBD products, containing less than 0.3% THC, are increasingly available via general retail channels, though CBD ingestibles are […]
Beyond THC: The Cannabinoid Renaissance

The legal cannabis market has exploded in recent years, with sales in the U.S. reaching an estimated $12.4 billion in 2019, forecast to rise to $31 billion by 2024. The market for cannabidiol (CBD) has also grown rapidly, with U.S. sales totaling $2.6 billion in 2019, on track to reach $18 billion by 2024. While […]
BDSA Launches Illinois Retail Sales Tracking
BOULDER, Colo. — May 5, 2020 —BDSA (formerly BDS Analytics), the leader in comprehensive, accurate and actionable cannabis market intelligence and consumer research, announced today that Illinois retail cannabis sales exceeded $188 million in the first quarter of 2020, reflecting adult-use sales of $109.96 million and medical sales of $78.2 million. This year’s sales are […]
A Cannabis Holiday In Question: How Will The COVID-19 Crisis Impact Cannabis Business On 4/20?

The COVID-19 public health crisis reset societies around the globe in just a few short months. With more than 150,000 deaths as of this writing, per the Johns Hopkins coronavirus resource center, no aspect of our lives remains untouched. The Easter and Passover holidays were forced online and over 22 million Americans have lost their […]
‘In the Weeds’ Episode 13: The Frontier of Cannabis Promotion Featuring Lee Henderson, Co-Founder of HiFi Farms

Today on ‘In the Weeds’ visit the frontier of cannabis promotion. Modern rock act, “Portugal. The Man” has teamed up with international ad agency Wieden + Kennedy and Oregon-based cannabis grower HiFi Farms to release “Feel It Still,” a custom, packaged pre-roll blend designed to pair with the band’s new single. The cannabis blend will be […]
‘In the Weeds’ Episode 12: Featuring Jeremy Bamford, Founder of PotGuide

Today on ‘In the Weeds’ we get to know Jeremy Bamford, founder of PotGuide, the internet’s most popular site for cannabis tourism. Learn how he has grown his company even with limited cannabis online advertising options, and what he sees for pot tourism in the future. About Jeremy Bamford, Founder of PotGuide Jeremy Bamford is […]
‘In the Weeds’ Episode 11: Women Cannabis Consumers are Different. How? Featuring Terri Nopp, Founder of Happy Parties

On this week’s podcast we yak with Terri Nopp, founder of Happy Parties, about the unique needs and preferences of the woman cannabis consumer. About Terri Nopp, Founder of Happy Parties With 25 years of communications experience ranging from start-up positioning, to enterprise global messaging, Her latest endeavor, HAPPY Parties, is growing rapidly and is […]
‘In the Weeds’ Episode 10: BDS Analytics’ Own Claire Kaufmann Dishes About The Le’Or Cannabis Passover Seder

This week’s podcast promises to be our most informative yet. As we all know in the cannabis industry, our Christmas comes in April. Listen this week as we give real, tangible advice about how to make the most of your sales on 420. Listen to the latest podcast here. About Greg Shoenfeld, Director of Operations […]
‘In the Weeds’ Episode 9: 420 Special – How to Best Optimize Sales for 420 – For Retailers and For Brands

This week’s podcast promises to be our most informative yet. As we all know in the cannabis industry, our Christmas comes in April. Listen this week as we give real, tangible advice about how to make the most of your sales on 420. About Greg Shoenfeld, Director of Operations for BDS Analytics On today’s show […]