Kelly Nielsen, VP of Insights and Analytics, shows the quiver of tools BDSA offers to help businesses succeed in the retail space. After a recap on the state of the industry, Kelly details seasonality trends in US cannabis markets as shown by BDSA’s Retail Sales Tracking service, with a focus on Holidays that have historically brought surges in sales. We also get a first look at BDSA’s Basket Analytics and how it can be leveraged by retailers and manufacturers to optimize distribution, marketing, and in-store strategies. To wrap things up, Kelly gives us a preview of what to expect for the 4/20 holiday in 2021.