Fastest Growing Disposable Vape Brands

The cannabis industry is more competitive than ever in 2024, so it’s no wonder that brands and retailers are always on the hunt for innovative products that can boost sales and help gain market share. Cannabis category share has largely stabilized at the top level, with flower making up the largest market share, followed by vape and edible products. But when we take a granular look at product category data, we see that there are still shifts happening in the cannabis product landscape.

One notable shift underway is the rapid growth of disposable vape products. Between Q1 2022 and Q1 2024, disposable products grew their share of vape dollar sales by +92%, and the disposable category now makes up a 25% market share of vape sales across BDSA-tracked markets. With 56% of vape consumers citing ease of use and 44% citing convenience as their reasons for choosing vapes, disposable vapes are well positioned to meet vape consumers need states and are expected to see strong growth for years to come.

5 Fastest Growing Cannabis Disposable Vape Brands

FUZED
CAKE
SELECT
GOLD FLORA
BLOOM

Disposable Category Dynamics

Looking at the vape category overall, there are a few key differences between the disposable and cartridge vape subcategories. While distillate products dominate both the cartridge and disposable subcategories, followed by live resin and oil, there is some variance between the two. Compared to disposable vapes, the vape cartridge subcategory sees a larger share of sales coming from Distillate, Oil, and Rosin, whereas Cartridges have a greater share of Live Resin.

Another key difference can be found when evaluating the best-selling products. Best-selling disposable vape products are less likely than best-selling vape cartridges to be strain specific products. Out of the 20 best-selling vape disposable products in Q1 2024, nine were labeled as being fruit flavored or “blends” of cannabis flavors. On the other hand, from vape cartridge top products, all but two were sold as strain specific products.

Here are a few of the fastest growing disposable vape brands:

Fuzed

Cake

Select

Gold Flora

BLOOM

With a product category that’s grown as rapidly as disposable vape has over the past two years, it certainly warrants consideration from brands as they consider their own portfolio expansion. While the opportunity is there, cannabis is still hyper-competitive regardless of the subcategory you target, so a data informed approach is a must for any brand looking to see success when venturing into new territory. BDSA’s suite of data tools offer the solutions to your questions when it comes to fine tuning pricing and promotions, capturing sales opportunities, deciphering consumer trends, competitive brand landscape, product assortment, and so much more.

Need more insights on what’s coming in the cannabis industry? Check out our most recent blog on what to expect for 420 this year. Interested in learning more about BDSA? Reach out here to request a demo.