Solving Consumer Needs with Product Innovation & Minor Cannabinoids

Minor Cannabinoids are a blessing to brands, manufactures, and retailers. It is a lever that each can use to communicate, engage, and market to consumers. Minor cannabinoids have become a tool to market mood & effect messaging directly to consumers, in a manner that they easily understand.

USD Sales Share Shift: The Power of Infused Pre-rolls & Solventless Concentrates

The pressure to price competitively and produce winning premium consumer-loved cannabis products is greater than ever, especially given the current state of the U.S. legal cannabis industry.

The state of the U.S. Legal cannabis industry may seem very doom and gloom, but it’s not. If anything, it’s an opportunity to strategically think outside the box, understand the needs of today’s modern U.S. consumer, and develop winning products that solve those needs. By leaning into rising product subcategories like infused pre-rolls and solventless concentrates, brands can grow their sales by appealing to a targeted set of consumers that seek out premium products and are willing to pay for quality.

After Pandemic Hiatus, Hall of Flowers Returns with a Bang… and a Cloud of Smoke

After a year of virtual events and conferences because of the pandemic, in-person cannabis industry events are back! On September 22-23, thousands of attendees flocked to the Sonoma County Fairgrounds for Hall of Flowers, the largest B2B cannabis industry event since the start of 2020. The hybrid outdoor-indoor event attracted hundreds of businesses and brands, […]

From Sand to Snow — Californians, Coloradans Fire-Up Different Weed Styles

They share plenty — western states with rugged mountains, lots of free spirits, a passion for craft brewing and loads of legal cannabis. But when it comes to marijuana, California and Colorado are not twins. California’s legal cannabis market is much larger (it’s the biggest in the world). And pot grows like a weed outdoors […]

California Out Of The (Golden) Gate: A Green Tide

The path towards California’s cannabis pot of gold may be lined in green — moolah and ganja. But the legal commercial ferment could even be more effervescent – the pot of gold that much heavier – if not for regulations and taxes.

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