Strategies to Increase Extract Sales on 7/10
7/10 is the unofficial holiday of cannabis concentrates, designated as such by concentrate aficionados who saw that the date resembled “OIL” spelled backwards. With a careful, data-driven approach to assortment and pricing, your brand can drive significant revenue on 7/10.
Targeting Medical Consumers to Make the Most of the Extract Market
Extracts may not be driving the bulk of cannabis sales, but BDSA Consumer Insights still show that a sizable segment of consumers report consuming extracts, and brands can still drive market share with a careful approach to the extract market. BDSA Retail Sales Tracking shows that extracts have held a significantly higher market share in medical channels, and medical consumers across adult-use and medical markets report consuming extracts at a higher rate.
USD Sales Share Shift: The Power of Infused Pre-rolls & Solventless Concentrates
The pressure to price competitively and produce winning premium consumer-loved cannabis products is greater than ever, especially given the current state of the U.S. legal cannabis industry.
The state of the U.S. Legal cannabis industry may seem very doom and gloom, but it’s not. If anything, it’s an opportunity to strategically think outside the box, understand the needs of today’s modern U.S. consumer, and develop winning products that solve those needs. By leaning into rising product subcategories like infused pre-rolls and solventless concentrates, brands can grow their sales by appealing to a targeted set of consumers that seek out premium products and are willing to pay for quality.
Due-Diligence Is Key for Betting on Cannabis in Nevada
The Nevada cannabis market is unique among states with legal recreational cannabis regimes. The role of tourism plays a big role in shaping retail trends. The concentration of sales in urban centers stands apart. And the state’s regulatory framework offers benefits and challenges for cannabis companies and investors.
CBD: Cannabidiol Breaks Out of the Legal Dispensary Channel
The latest Cannabis Intelligence Briefing from Arcview Market Research and BDS Analytics: CBD: Cannabidiol Escapes the Dispensary details CBD’s move from legal cannabis dispensaries to the general retail market. At present, the bulk (65%) of the $1.9 billion in annual spending on CBD products in the U.S. takes place through licensed dispensaries in legal cannabis states.
Top 5 Data Insights: Labor Day Weekend Sales
We’re in no rush to say goodbye to summer, but, as we head into Labor Day weekend, let’s review how the cannabis industry has fared during Labor Day weekends past and other key summer holiday periods:
Top 10 Ways People Are Consuming Cannabis in 2019
How many products contain cannabis? Hundreds. Flower – of course – and pre-rolls. Vape pens and concentrates like shatter and Live Resin. Creams and massage oils. Chocolate chip cookies, coffee sodas, pills, strawberry taffy, powders for adding to hot tea or cold juice. Companies are rolling out myriad new products in pot-friendly states every week […]
Top 10 Trends in Cannabis for 2019 (Mid-Year Update)
–Updated August 2019–
What Was Hot in Pot in 2018: Top 10 Cannabis Product Trends
When Colorado kicked-off legal adult-use cannabis sales in the United States in 2014, unbranded flower fully dominated the marketplace, capturing more than 60 percent of all sales. Concentrates, edibles and topicals were far behind.
Today’s Edibles Marketplace – Mouth Watering Options Abound
With companies creating everything from sleep-enhancing pills to brownies, butters, carbonated lemon-lime drinks and bags of caramel corn, the edibles marketplace is the most dynamic marketplace within cannabis. It’s not the biggest — that’s flower — nor the fastest-growing – that’s concentrates, but no other large cannabis category competes with edibles’ range of product diversity. […]