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‘In the Weeds’ Episode 13: The Frontier of Cannabis Promotion Featuring Lee Henderson, Co-Founder of HiFi Farms

  Today on ‘In the Weeds’ visit the frontier of cannabis promotion. Modern rock act, “Portugal. The Man” has teamed up with international ad agency Wieden + Kennedy and Oregon-based cannabis grower HiFi Farms to release “Feel It Still,” a custom, packaged pre-roll blend designed to pair with the band’s new […]

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‘In the Weeds’ Episode 12: Featuring Jeremy Bamford, Founder of PotGuide

Today on ‘In the Weeds’ we get to know Jeremy Bamford, founder of PotGuide, the internet’s most popular site for cannabis tourism. Learn how he has grown his company even with limited cannabis online advertising options, and what he sees for pot tourism in the future. Listen to the latest […]

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‘In the Weeds’ Episode 11: Women Cannabis Consumers are Different. How? Featuring Terri Nopp, Founder of Happy Parties

On this week’s podcast we yak with Terri Nopp, founder of Happy Parties, about the unique needs and preferences of the woman cannabis consumer. Listen to the latest podcast here. About Terri Nopp, Founder of Happy Parties With 25 years of communications experience ranging from start-up positioning, to enterprise global […]

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‘In the Weeds’ Episode 10: BDS Analytics’ Own Claire Kaufmann Dishes About The Le’Or Cannabis Passover Seder

This week’s podcast promises to be our most informative yet.  As we all know in the cannabis industry, our Christmas comes in April. Listen this week as we give real, tangible advice about how to make the most of your sales on 420.  Listen to the latest podcast here. About […]

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‘In the Weeds’ Episode 9: 420 Special – How to Best Optimize Sales for 420 – For Retailers and For Brands

  This week’s podcast promises to be our most informative yet.  As we all know in the cannabis industry, our Christmas comes in April. Listen this week as we give real, tangible advice about how to make the most of your sales on 420.  Listen to the latest podcast here. […]

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‘In the Weeds’ Episode 8: Meet Rob Meagher, Founder of Cannabis Business Executive

  On today’s show we chat about cannabis publishing and conventions with Rob Meagher, founder of Cannabis Business Executive. We attempt to answer the question, “Are we in a cannabis publishing bubble?” Listen to the latest podcast here. About Rob Meagher Rob Meagher is a publishing executive with more than thirty […]

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‘In the Weeds’ Episode 7: Meet Dan Anglin, Founder of AmeriCanna, One of the Top Edibles Brands in Colorado

On today’s show we yak with Dan Anglin, Founder of AmeriCanna, one of the most successful edibles brands in Colorado.  His rapid growth represents the brand trifecta –  equal parts quality product development, compelling story and positive community engagement. Learn how you can take your brand to the next level. […]

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‘In the Weeds” Episode 5: Cannabis Consumer Research Study – Featuring Linda Gilbert, Director of Consumer Research for BDS Analytics

  On today’s show we yak with Linda Gilbert, Director of Cannabis Consumer Research at BDS Analytics. BDS Analytics Consumer Insights offers the only statistically significant detailed consumer survey in the cannabis industry.  Listen to the latest podcast here. About Linda Gilbert Linda Gilbert is a renowned consumer market researcher. Linda specializes in wellness, nutrition and sustainability […]

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‘In the Weeds” Episode 4: Mood Matters – Featuring Charles Jones, Founder of Lucid Mood

On today’s show we yak with Jesce Horton, Founder of the Minority Cannabis Business Association (MCBA.) The MCBA advocates on behalf of minorities in the cannabis industry. Today Jesce tells us about MCBA’s new record expungement initiative, developed in partnership with with renowned cannabis brand Marley Natural. Listen to the latest […]

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2016 Oregon Cannabis Market Synopsis – Top Selling Categories, Biggest Opportunities Ahead, Consumer Preferences

By Claire Kaufmann | February 20, 2017 Last year, the legal cannabis industry in the United States grossed $5.8 billion (medical and recreational channels combined.) Oregon dispensaries sold $393 million in legal cannabis in 2016 ($292 million adult-use.) What happened in the Oregon market?     What kinds products performed […]

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