The Battle of Data Versus the Story You Want to Tell: Framing Up Cannabis Industry Insights
Exploring the tension between consumer data and brand narratives in cannabis marketing.
Maximizing Sales Team Effectiveness in Cannabis Retail
Arm your sales team with data-backed sales stories. Use sell-through, rank, velocity, and other metrics to increase your reach and penetration within your retailer accounts.
COVID-19 Impact on U.S. Cannabis Markets
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How Will “Cannabis 2.0” Affect the Legal Canadian Market?
As part of our partnership with ACCRES, BDS Analytics’ President and Co-Founder, Liz Stahura, recently presented a Cannabis 2.0 webinar for Canadian Retailers. Here are our Top Five takeaways:
2019 Was a Big Year for Legal Cannabis
Worldwide sales of legal cannabis re-accelerated in 2019, growing nearly 46% to almost $15 billion. The increase represents the largest yearly sales gain since Colorado launched adult-use sales in January, 2014. The growth is further magnified when compared to 2018, which only saw 17% growth.
Due-Diligence Is Key for Betting on Cannabis in Nevada
The Nevada cannabis market is unique among states with legal recreational cannabis regimes. The role of tourism plays a big role in shaping retail trends. The concentration of sales in urban centers stands apart. And the state’s regulatory framework offers benefits and challenges for cannabis companies and investors.
Cannabis Retail Opportunities Abound
Cannabis is perhaps the most exciting retail opportunity to hit U.S. markets in decades. The lucrative combination of rapid sales growth, an ever-expanding customer base and government-enforced protection against mass-retail has resulted in a unique market that is unlikely to be replicated anytime soon.