DISPENSARY PLAYBOOK
Gain a clear view of store performance and optimize assortment, pricing, and promotions with intelligent, market-informed recommendations.
local market data for the competitive edge
the local intel Your Dispensary Needs
The Dispensary Playbook combines your store’s sales data with comprehensive market intelligence to uncover incremental revenue opportunities. From assortment adjustments to pricing changes and discount program optimization, every recommendation is backed by real, local sales trends that your POS system doesn’t utilize. This unique blend of internal and external data ensures your decisions aren’t made in a vacuum – they’re informed by what’s actually succeeding across the competitive landscape. The result: smarter moves, stronger sales, and a lasting competitive edge.
Benchmark Store Performance
Stay informed and competitive by evaluating your store performance, pricing, and assortment against your competitors and the greater market.
Adjust Pricing
Sophisticated pricing models provide the path to maximizing sales velocity and proft.
Refine Product Assortment
Don't get stuck in a re-order rut. Evaluate what products are performing and those that aren't to maximize your footprint and revenue.
No More Secret Shopping
With a quick and easy tool to summarize your competitive dispensary landscape, no need for manual secret shopping and menu scanning.
dispensary playbook Product Details and Coverage
your retail data supercharged
Your numbers alone don’t tell the full story. Compare your store directly to nearby competitors to see which products and price points are winning and where changes could add dollars to your bottom line.
comprehensive pricing analytics
Identify where you are over or underpricing based on your local competitive set and set confident pricing based on menu price, discounts and promos, product velocities, and more.
customizable discount tracker
Track what deals are working and not working to fine tune your own discount and promotions strategy.
LOCAL MARKET INSIGHTS
Analyze trends for your local competitive set or across the full state.
automated email reports
Skip the extra logins. Schedule reports to be delivered straight to your inbox (or your team’s) so your data and insights keep working for you, automatically.
CPG grade metrics
Gain a complete view of brand and market health with key metrics like Velocity (sales speed), %ACV (distribution reach), and Discount Lift (sales impact of promotions).
actionable tools
Our advanced models transform complex sales and market data into clear, actionable recommendations, complete with the context you need to implement changes confidently and boost your bottom line.
GREENEDGE
Rich, actionable data is delivered through BDSA’s GreenEdge® platform, designed to deliver quick answers, customizable charts, or comprehensive data exports - flexible based on your team’s needs and resourcing.
BDSA Cannabis Consumer Insights Capabilities
Understand how your stores are performing in context of your local competition and the full market.
- Ensure you're on pace or exceeding sales trends
- Evaluate how your assortment compares to stores around you
- Identify top brands and product selling well locally that you don't carry in your stores
- View top strains, flavors, pack sizes, and other attributes to ensure you're not missing an important sales opportunity
Gain an in-depth understanding of the pricing dynamics in your local market
- Develop marketing strategies that speak to cannabis consumer attitudes and sensibilities.
- Refine in-store experiences and improve consumer targeting by basing your strategy on who the audience profile is, not just what they purchase (though you can see that too!)
- Use consumer lifestyle data to identify brands and products that address the needs of the changing cannabis consumer market.
Explore which discounts are effective.
- Focus on cannabis consumption occasions and need states so that your brand gets the most out of its product portfolio.
- Optimize dispensary retail space and win cannabis consumers in-store by taking into account purchasing drivers
- Explore consumer preferences down to granular cannabis product attributes to expand, innovate, and stock the perfect mix.
Capture essential details on the demographics, psychographics, and purchasing behaviors of CBD consumers, covering both hemp and marijuana-derived products across adult-use legal states, medical legal states, and Canada.
- Build dynamic messaging for hemp or CBD brands or products with granular profiles of cannabis Consumers® and Acceptors®.
- Stay ahead of the trends by identifying top hemp and cannabis product categories and usage occasions.
- Improve distribution strategies and target the right retailers by leveraging in-depth insights into CBD purchasing behaviors.
- Analyze and clarify how CBD brands and products differ between cannabis dispensaries and mainstream retail environments.
Expand Your Cannabis Consumer Insights.