INNOVATION STRATEGY
Identify white space, track cannabis market trends, and launch with confidence
BDSA solves for Innovation
Work with BDSA to identify white space opportunity to build and optimize your innovation strategy with help of cannabis market trends. Customizable sales data and analytics solutions to ensure you can connect cannabis consumer wants and needs to actual sales and performance.
Granular Cannabis Retail Sales Data
Category to brand to product to product attribute sales and cannabis market trends—what is and is not selling in-market. Includes visibility to pack sizes, minor cannabinoids, concentrate inputs, flavors, strains, and more.
Drivers of Growth
Identify the drivers of growth across markets and within baskets for categories, brands, products, and product attributes today and out five years to stay ahead of cannabis market trends and innovate with excellence.
Cannabis Buyer Persona – Consumer and Shopper Target and Segment Creation
Profile target consumers or shoppers unpacking who they are, what they care about, and how you might better solve for their needs and identify white space opportunity by creating cannabis buyer personas.
Customized Innovation Solutions
BDSA’s Professional Services team on-demand for deeper analytics such as driver analyses, consumer or shopper segmentations, store segmentations, cross-purchasing, and correlations.
Tools to Drive Innovation Decisions
Leverage cannabis market trends, know exactly what is selling in cannabis, where, when, and for what price
Create a cannabis buyer persona, know the who and the why behind buy
Explore what cannabis form factors and product subcategories are most commonly favored by dispensary customers and cannabis consumers in general—and learn the reasons why.
- Focus on cannabis consumption occasions and need states so that your brand gets the most out of its product portfolio.
- Optimize dispensary retail space and win cannabis consumers in-store by taking into account purchasing drivers
- Explore consumer preferences down to granular cannabis product attributes to expand, innovate, and stock the perfect mix.
Know the cannabis market opportunity of today and tomorrow
