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Quick Hits: Midwest Cannabis – Future Market Outlook, Current Sales, and Consumers

July 15, 2021

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Cannabis is blooming in the American Midwest. BDSA forecasts sales in Illinois, Michigan, Indiana, Wisconsin, Iowa, and Montana to total ~$3 billion this year and grow to ~$6 billion in 2026. In this document, BDSA provides highlights on the burgeoning Midwest legal cannabis market including: 

  • BDSA’s tracking year-to-date sales in Illinois and Michigan. 
    • Inhalable versus ingestible category share. 
    • Top brands and MSOs. 
  • BDSA Consumer Insights data on cannabis Consumers, and their behavior and preferences. 
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