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Essential Cannabis Insights: Brand Availability Deep Dive

September 9, 2021

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Form factor, product quality, price point, product features, and marketing are all essential aspects of building a successful cannabis brand. But even when a company nails down product, branding, price, and messaging, they must also ensure the cannabis product is available in the right stores and in sufficient number of stores within a single market or across markets to sustain a business.

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