California Cannabis Market Review

California, the world’s largest single cannabis market, saw strong growth in 2020 despite difficulties brought by the pandemic and related economic fallout. This presentation provides a review of the market’s performance in 2020, including:

• Shifts in purchasing behavior after pandemic stay-at-home orders.
• Brand share trends and makeup by category.
• Changing trends in category share.
• Growing consumer penetration and general attitudes of California consumers.

Going beyond 2020, this presentation gives a look into the future of California cannabis and how much the state is expected to contribute to overall US growth by 2026.