BDSA Retail Sales Tracking Capabilities
Gain valuable insights into cannabis market sales data, including what’s selling and where, with BDSA’s Top Categories, Best-Selling Cannabis Brands, and Product dashboards. Detailed dashboards are drillable by 18 variables, so you can track current business and make data-backed adjustments to your short-term strategy. Identify the best opportunities for longer-term growth, investment, expansion, new product launches, and beyond across all 15 BDSA-tracked cannabis markets.
- Identify the top performing states, categories, brands, and products.
- Drill into leading products by product attribute (pack size, cannabinoid ratios, cannabinoid mg, counts, flavors, etc.) for a targeted approach.
- Identify emerging shifts in top brands and products to adjust portfolio, pricing, shelf marketing, and more.
- Craft pricing and promotion strategies to optimize sales.
BDSA Dispensary Basket Analytics, filterable by market, category, brands, and products, provides insight into the value and composition of shopper baskets. This data helps manufacturers and retailers develop cross-selling and up-selling strategies to maximize sales.
- Maximize store and brand sales through deeper basket diagnostics with data drillable by market, channel, category, brand and SKU.
- Develop category, brand, and product cross-selling strategies.
- Craft powerful sales stories for optimal shelf space, perfect promotional planning, and marketing strategies.
- Identify category expansion opportunities for your brand based on frequent co-purchasing that is lost to another brand.
- Optimize assortment and shelf placement.
- Grow basket size and boost the sales velocity of smaller product categories by improving promotional strategies and budtender training.
Even when a company nails innovation, branding, pricing, and messaging, its product must maintain sufficient distribution across a market to see success. BDSA’s Brand Availability metric measures the probability of a consumer finding a specific brand in-store.
- Drive retail innovation, track performance, and more.
- Stock products that quickly sell out when they are on dispensary shelves.
- Identify strong performers with limited distribution for potential investment or to drive innovation strategies.
BDSA’s Cannabis Brand House tracking offers insights into the sales performance of brands managed by parent companies. The dashboards and filters allow you to observe parent companies’ sales trends and market shares over time, and the brands, categories, and markets that are driving those sales.
- Gain visibility into cannabis market sales data on 450 BDSA-verified brand houses and their thousands of brands.
- Identify key investment opportunities with detailed market share breakdowns across markets and categories.
- Drill down by product category and brand to see the products and brands driving the parent company’s sales.
- Know how, when, and if you can compete with larger, growing “house of brands.”
BDSA Retail Sales Tracking Product Details and Coverage
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Markets
We cover a comprehensive view of the cannabis market including, AZ, CA, CO, FL, IL, MA, MD, MI, MO, NJ, NV, NY, OH, OR, and PA, offering both medical and adult-use insights.
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Channels
Pricing, product demand, and product availability are not the same across medical and adult-use channels. Whether you focus on medical or adult-use channels, BDSA provides detailed retail sales tracking, helping you to navigate the complex cannabis market effectively.
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Time Periods
Updated daily, you can choose to view the data according to your specific needs—day, week, month, quarter, year, or custom—to track performance and adapt your real-time strategies to meet market demands.
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Measures
Measure everything that matters: dollar sales, unit sales, share, average retail price (ARP, min/max, price tier), availability, markup, and velocity. This data empowers you with operational and sales strategies for a window into the best-selling products and price points.
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Hierarchy
Explore five levels of product category definitions, as well as a layer of brand house, brand, product, and product attributes, facilitating precise tracking and analysis. This structured detail supports effective assortment and strategic pricing solutions.
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Attributes
Track a broad array of product attributes, including cannabinoid mg (THC, CBD, CBN, CBG), pack size, pack count, flavor, strain, etc. Comprehensive data helps cannabis brands and retailers utilize the data to price precisely and foster innovation in their product offerings.
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Delivered
All of this rich, actionable data is delivered through BDSA’s GreenEdge® platform, designed to enhance the operational efficiency of cannabis businesses with robust POS systems and real-time market insights. GreenEdge is designed to deliver actionable answers, customizable charts and visuals, or comprehensive data exports – completely flexible based on your team’s needs resourcing.
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—Stef Swiergol, Director of Wholesale, Mazor Collective
