BDSA Menu Analytics Product Details and Coverage
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Markets
AZ, CA, CO, IL, MA, MD, MI, MO, NJ, NV, NY, OH, OR, PA
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Channels
Medical, Adult-Use
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Time Periods
Daily or Trending
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Geographic Granularity
State, County, City, Individual retail locations, and Custom groupings
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Measures
In-stock/Out-of-stock, Listed price, Markup, Availability, and Velocity Benchmarks
BDSA Menu Analytics Capabilities
Synthesize product assortment and pricing information for an individual store, or a grouping of stores, to define a hyper-custom competitive set. Retailers and brands utilize Menu Analytics to uncover large and small-scale strategic opportunities to impact the bottom line.
- Use granular menu-listed data to price with confidence and reduce reliance on secret shopping and word-of-mouth intel.
- Differentiate your strategy from that of your nearby competitors, whether that be through assortment, pricing, or a mix of the two.
- Uncover strengths and weaknesses of competitive brands referencing pricing, velocity, and out-of-stock data to sell directly against them.
Uncover critical indicators of brand strength and opportunities with key information such as pricing, markup, availability, and velocity.
For Retailers:
- Identify new products to introduce based on strong or growing availability and velocity metrics.
- Perform data-backed due diligence during the buying process.
- Uncover average wholesale to retail markup.
For Brands:
- Build detailed, data-backed “why my product/brand” sales stories to retailers.
- Benchmark top performing, and up-and-coming competitive products.
Empower your sales team to address restocks and unpack root cause challenges and opportunities. Evaluate trending out-of-stock patterns of your own brand and your competitors by region or individual location, with the flexibility to view categories, brands, and products.
- Assess demand planning based on historic out-of-stock trends by brand and product.
- Identify brand and product distribution opportunities for specific storefronts.
- Capitalize on insights into where competitors are selling out.