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In an exclusive interview with Benzinga, Brendan Chesebro-Mitchel, an analyst from the business intelligence firm BDSA, delved into this year's Halloween cannabis sales.

Unlike alcohol, cannabis has medical benefits….so what is the real reason people are buying marijuana?

In this edition of "Rising High," The Fly conducted an exclusive interview with Michael Arrington and Brendan Mitchel-Chesebro, industry analysts at BDSA, a Colorado-based cannabis market research and data analytics firm.

While cannabis beverages may not be the biggest players in the legal cannabis industry in terms of sales volume, their impressive growth and unique appeal are making them a notable and profitable segment.

Consumers continue to turn to cannabis mints. BDSA reports the category generated $25 million in the first half of 2023 across the markets it tracks, representing about 2% of edibles dollar sales.

While other states around the country continue to reel with price compression, Missouri is bucking the trend to become a bubbling Midwest marijuana powerhouse. Brand count is low, price averages are high, and discounts are few – a recipe for success, on paper.

Investors eyeing the cannabis industry should consider several critical factors to identify promising opportunities. In an exclusive interview with Benzinga, BDSA's principal analysts Michael Arrington and Brendan Mitchel-Chesebro share insights on growth drivers and market conditions to examine.

In the U.S., the analysis firm BDSA projects a $43 billion legal cannabis market by 2027, reflecting a compelling 11% compound annual growth rate (CAGR) between 2022 and 2027. An impressive $35 billion of this market is expected to be attributed to the adult-use segment.

Legalization of marijuana could continue state-by-state for a very long time, based on activity—and the lack thereof—by the federal government.

As functional trends have resulted in consumers turning to beverages as a way to calm down or relax, experts note that beverages containing THC and CBD fit the bill.

Leading cannabis data provider BDSA is forecasting that the global legal cannabis market could rack up $55 billion in sales in 2027.

Marijuana has gone mainstream and the 90% of people feel it should be legal in some way. Currently 40 states have medical marijuana and major medical research facilities are working on unlocking the potential benefits of cannabis.

After a period of contraction following the COVID-19 pandemic, Colorado’s cannabis market is likely to grow again — albeit very slowly — over the next few years,

Microdose gummies and low-dose seltzers are often seen as an ideal entry point for first-time consumers, but they’re also becoming mood- and performance-enhancing substances for adults from all walks of life.