WEBINAR DETAILS
Join BDSA, Azuca, Wana, and ButACake for a discussion that challenges what “premium” really means in today’s edibles market. We’ll explore how data, consumer insights, innovation, and brand intention converge to create products that stand out, and sell out.
In this live discussion, you’ll learn:
- How premiumization shows up in the data, including evaluating leading edible product attributes, the premium price tier, and what truly drives performance at retail.
- What consumers actually value, including fast-acting tech, cannabinoids, targeted effects, taste, and more.
- How top brands are defining “premium” across markets and product types.
- What’s next for premium edibles as competition, innovation, and evolving consumer expectations continue to reshape the landscape.
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