California, the world’s largest single cannabis market, saw strong growth in 2020 despite difficulties brought by the pandemic and related economic fallout. This presentation provides a review of the market’s performance in 2020, including:
- Shifts in purchasing behavior after pandemic stay-at-home orders.
- Brand share trends and makeup by category.
- Changing trends in category share.
- Growing consumer penetration and general attitudes of California consumers.
Going beyond 2020, this presentation gives a look into the future of California cannabis and how much the state is expected to contribute to overall US growth by 2026.