Top Five Best-Selling Brands in the Ohio Medical Market
Ohio became the 24th state to legalize cannabis after 56% of voters said yes to adult-use on November 7, 2023. While rules for adult-use are pending until December 7, Ohio’s robust medical market and diverse brand landscape deserve more attention.
Targeting Medical Consumers to Make the Most of the Extract Market
Extracts may not be driving the bulk of cannabis sales, but BDSA Consumer Insights still show that a sizable segment of consumers report consuming extracts, and brands can still drive market share with a careful approach to the extract market. BDSA Retail Sales Tracking shows that extracts have held a significantly higher market share in medical channels, and medical consumers across adult-use and medical markets report consuming extracts at a higher rate.
BDSA Adds Ohio as 15th Retail Sales Tracking Market
BDSA has expanded Retail Sales Tracking & Menu Analytics to include the Ohio Medical market! In recent years, many have turned their focus to the booming Midwest; and for good reason. The Midwest markets have delivered exceptional performance. The Ohio Medical market is no exception. BDSA estimates that the Ohio Medical Program totaled $480 million last year and is on track to reach $520 million this year.