Be Merry: Consumer Segmentation and Need States

December 22, 2020

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In this third part of our Holiday Season Webinar series (Eat, Drink and Be Merry), Jessica Lukas delves deeper into the consumer attitudes surrounding cannabis. This webinar showcases BDSA’s new Consumer Segmentation, an analysis that identifies different segments of cannabis consumers and helps manufacturers and retailers optimize their business to cater to the specific need states of their target demographic. 


Featuring special guests from cannabis industry leaders: Carl Edstrom, Principal of BDSA’s partner firm IRI; Valda Coryat, CMO of multi-state cannabis business Trulieve; and Dag Glowacka, Director of Innovation for Kiva Confections. 

On-Demand: Consumer Segmentation and Need States

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