Cannabis Products Exchange Featuring IRI’s Carl Edstrom and BDSA’s Jessica Lukas

CPX20 Virtual Event LogoIRI’s Carl Edstrom and BDSA’s Jessica Lukas will discuss purchasing cannabis products for need states and which products best address those occasions during their session titled “The Cannabis Opportunity: Understanding Consumer Need States and Preferences.”

During this virtual event, Edstrom and Lukas will uncover which consumer segments gravitate to which products, why specific consumers are drawn to different types of cannabis products, and how to identify opportunities within your market.

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