Kelly Nielsen to Bring New Levels of Expertise to Cannabis Industry Market Intelligence Leader
BOULDER, Colo., Nov. 11, 2020 — BDSA, the leader in comprehensive, accurate, and actionable cannabis market intelligence and consumer research, named Kelly Nielsen its new vice president of insights and analytics. In this role, Nielsen will bring a new level of rigor, engaging with clients to generate insights from a vast quantity of data to make informed business decisions and drive results.
“Kelly brings a new dimension to our insights and analytics capabilities, she is a highly-experienced analytics and innovation leader,” said Micah Tapman, CEO of BDSA. “Her unique experience elevates our client offerings, leveraging the massive amount of data we collect to develop valuable insights for our clients. I am confident that Kelly’s analytical and innovative approach to client engagement will lead to even greater success for BDSA.”
Prior to joining BDSA, Nielsen held multiple roles at The Nielsen Company within the Innovation BASES group. Most recently, she served as Vice President Innovation Business Partner, leading efforts to bring innovation insights to the alcohol beverage and cannabis industries. She also held previous director, manager and analyst positions. During her tenure, she focused on improving innovation outcomes for her clients, including pipeline prioritization and white space identification, new product development, advertising and promotional strategies, pricing architecture, and volume forecasting.
“The cannabis industry is perhaps the most innovative business sector today and BDSA is the market intelligence leader. I am eager to apply my experience and knowledge of the market to accelerate the company’s growth and deliver an unmatched client experience,” said Nielsen. “I look forward to engaging with BDSA clients to address their business questions and help them drive success in this exciting category.”
BDSA provides clients a holistic understanding of the global cannabinoid market and custom analytics and insights to drive their businesses forward—what is selling by SKU/product in dispensaries, trending consumer and shopper insights, detailed consumer segmentation, and 5-year market forecasts by category and by market in 40+ countries.
Headquartered in Boulder, Colorado, BDSA helps businesses improve revenues, reduce innovation risk, and prioritize market expansion with accurate and actionable cannabis market intelligence and consumer research. The company provides a holistic understanding of the cannabis market by generating insights from point-of-sale data, consumer research, and market-wide industry projections. To learn more please visit www.bdsa.com.
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