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A New Generation of Craft Beverage Alcohol

June 24, 2020 @ 2:00 pm - 3:00 pm PDT

Topic: The Impact of Cannabis on Craft Beverage Alcohol

Speaker: Jessica Lukas, SVP of Commercial Development


Whether driven by the desire to try new, exciting brands or the increased focus on local companies, the beverage alcohol market has seen the craft segment command a growing share of consumers’ dollar spends. Adding another layer to this market has been the growing state legalization of cannabis-infused alcoholic beverages. In this webinar, you will learn how craft brewers and distillers are evolving to accommodate the strong demand for locally crafted beer and spirits as well as where cannabis infusions will fit into the future.


  • Where today’s craft beverage alcohol market stands, particularly in light of the impacts from the pandemic that hindered the operations of the entrepreneurs.
  • The growing impact that cannabis is having on beer and spirit creations.
  • What hurdles craft distilling and brewing purveyors must overcome to break into retail and on-premise locations.
  • The consumer and flavor trends that are driving the next generation of craft beverage alcohol.


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